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Fashion Merchandiser
Alternate Titles: Merchandiser, Apparel Merchandiser
Job Description: Fashion merchandisers on the apparel production side track and analyze market trends, production costs, and previous sales numbers to determine the product direction that the manufacturers will take each season. If high rise jeans are going to become the next big thing, a fashion merchandiser needs to be one of the first in the industry to spot the trend. Fashion merchandising professionals on the retail side are responsible for tracking consumer trends and the latest styles to determine store inventory and to price clothes. In addition to arranging the receiving and storage of apparel, retail merchandisers supervise the creation of visual displays and the overall appearance of the store. They may also be responsible for tracking profits and losses. Merchandisers are some of the most powerful employees within an apparel company, and they have large bottom-line and personnel management responsibilities.
Salary Range: $50,000 to $100,000+
Experienced salary may range from $50,000 to over $80,000
Top level salary can easily go over $100,000+
Outlook: Every apparel maker needs at least one fashion merchandiser. As a result, there are a number of merchandiser positions open, but the qualifications required to excel in this position cast a narrow net among prospective applicants. Those who have the business acumen and good fashion judgment to achieve and maintain profitability in their sector could advance high up the executive ladder.
Qualifications:
Education - Many technical and trade schools offer 2-year associate's degrees in fashion merchandising with courses in consumer research, fashion CAD (computer aided design),fashion history and culture, and business skills. An associate's degree can often lead to an entry-level assistant merchandising position. For a more advanced position, a 4-year bachelor's degree in Fashion Merchandising, Fashion Design, Apparel Production, or Marketing is preferable. An MBA (Masters in Business Administration) is a plus, as is participation in some executive training programs.
Experience - between 5-10 years of apparel industry experience is required along with some retail or sales experience. Fashion merchandisers may start out as retail management trainees and work their way up to fashion buyer or merchandising assistant positions. Merchandising job opportunities exist in fashion salons, fashion consulting firms, department stores, specialty shops and boutiques, fashion magazines, and import/export firms, among others.
Personal Characteristics and Skills - extensive knowledge of the apparel industry and trends; highly analytical with strong math skills; ability to predict and create fashion trends; ability to combine information from market sales and production data with fashion forecasts and translate into smart product-line decisions; decisive; ability to work with other executives;well-organized; detail oriented; calm under pressure.
Career Path: Fashion Buyer > Merchandising Assistant > Merchandiser > Merchandising Director
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